Insights
Insights for modern local marketing
Strategy notes, experiments, and field guides on SEO, paid ads, and web performance. Built for service brands that need steady, measurable growth.
Mar 17, 2026 • TJ Elder
All the Ways Your Local Business Can Appear in Google Search Results - Paid Edition
A practical guide to the paid placements local businesses can use to show up in Google Search, how they work, and what they cost.